Regardless of the type of content you are creating or the type of community you want to build on YouTube, there are three essential tips to help you get more YouTube subscribers. Don't ignore these principles if you want to achieve success.
Marketing and Branding Are Everything
Marketing in its simplest form is the way you tell the story about your product or service--in this case your YouTube videos. It's knowing who your audience is and learning how to deliver interesting content to them that will encourage them to be a part of your community. Remember what Gary Vee says, "Content is King, but Context is god." If you want to get more YouTube subscribers, you will need to know how to position excellent content in front of people who want to see it.
Branding is NOT your logo, your graphics or how your products and services look. Branding IS your clout. Your brand is the reputation of your content, products or services. Your brand is defined by how well you dispel the fear and reluctance that's keeping your audience from engaging with your content
Great Content Solves Problems
I work with countless creators who feel they are making great content and are frustrated that no one is paying attention to them. In many cases, these creators believe that great content starts with high-quality audio and visuals in their videos.
While these dynamics are certainly important, they are far less important than the value of the content itself. The quality of your message and how you convey it are what will determine whether or not you get more YouTube subscribers. Are the videos you're creating solving a problem or meeting a need that your audience has?
Think about what you've seen here. You are probably reading this because your YouTube channel isn't growing like you want it to. You also probably care less about how awesome the video above sounds, and more about how its content can actually solve your problem. When making videos, consider the problems and desires of your audience. That's the best way to make quality content they will want to watch.
Your Subscribers Invest Their Time in You
To get more YouTube subscribers, you have to understand how viewers behave. On YouTube, subscribers want to feel like they are a part of what you are doing. The more you can make your viewers feel like they are a part of your community and what you are doing, the more they will want to stick around and watch more content.
Remember that YouTube is way more personal and interactive than conventional forms or media. Gone are the days of Hollywood mystique. Here are the days where fans and creators create something great together. The more you can include your viewers in your vision, the more viewers you'll find sticking around to support you.